Women Empowerment Motivational Advertisement- Nike India

Daily Blog #7

04/04/2017

Now since long, I have been a big supporter for Female Empowerment and I have always tried to motivate all my female friends to pursue their dreams and break the norms that are set by the society. It’s the year 2017 now, and I am happy to say that each day we see new female faces in each part of the economic sector. Be it sports, politics, arts, science they are showing their presence.

And in some areas performing much better that male’s, take the 2016 Olympics for example. India, as a nation acquired just 2 medals and both were won by females (P.V. Sindhu & Sakshi Malik, both whom I am a fan of). All their accomplishments are great some can even be termed as astonishing. But still, more than 95% of Indian women are left in the dark. And trained to be a housewife.

This is the part where the Feminists comes in. Some of them are really good in their activities and try really hard to spread awareness and fight for their rights. What saddens is that most of the self-proclaimed feminists are more focused on thrashing males and trying really hard to hate them. I have just one word for them, think bigger girls, there are bad people everywhere in this world and pursuing them to change, that too with hate is an epic waste of time and energy.

Instead, focus your energy on educating the new generation and spreading a positive message to the world through your actions and not just through your words.

I know for a fact that due to the lack of awareness and education a lot of talent is wasted in India. The stigma of female participation in sports is still high. And this is one of the reasons why even with a population of more than 1.2 billion we managed to acquire just 2 medals in the Olympics (well that and a lot of other reasons, which is in itself a topic for another day).

A few weeks back I saw a video advertisement by Nike, the advertisement featured athletes, and sine then it has been on the top of my playlist. What I liked most was even though Deepika Padukone a very famous actress was in it, the focus was never only on her, Nike made sure of that.

Rather the focus was more on field hockey player Rani Rampal, footballer Jyoti Ann Burrett, surfer Ishita Malavia, cricketer Harmanpreet Kaur and squash player Joshna Chinappa among many others each one a gem in India sports. Who are sadly left underappreciated,  Now this is the way to motivate our youth.

Through videos like this, the new generation whose reading habits are becoming worse by the second can be educated. Guys each of them are amazing athletes and if you have some time click on their names and read about them.

Now enough with the talks, just sit back and watch this video and try to understand the message. The lyrics are very important guys so don’t forget to listen carefully.

I really enjoyed writhing this article, hope it was the same for you too, and would love to hear your thoughts on the matter guys. What do you think of the status of women in India or which ever country you are from.

This is Karthik Surya signing out…

One thought on “Women Empowerment Motivational Advertisement- Nike India

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